A Hit That Missed the Point
Geakz and I took our little man to the movie theater for the first time several weeks ago to go see the Pixar flick Wall-E. The little man loved it! And so did I.
Basically, the plot is about a retail chain store (Buy N Large) that is here to “save” us after they facilitate the destruction of our planet (promoting hyper-consumerism and the inevitable waste that goes with it.) The Buy N Large corporation shuttles humans off of the planet, ensconcing them in leisure and sloth, while the Wall-E robots are left to clean up the mess.
Fast forward 700+ years. Only one robot is still functional. The lone, and lonely, Wall-E still has a lot of work to do before humans can return from space. The Earth is still cluttered with so much bargain priced, low quality, over-packaged, disposable crap (purchased at Buy N Large, of course!) that only a single plant is able to grow. Wow. The movie is one heck of a wake up call disguised in the cloak of family entertainment.
Shortly after seeing the movie, I was ELATED that I saw no Wall-E merchandise in any store. I was happy to think several major corporations (that would stand to make a mountain of money out of licensing and merchandising) opted to reinforce the message of the movie. Essentially, helping us limit our consuming by not producing. A rare and beautiful thing.
So, I was greatly disappointed when I saw Wall-E merchandise in a local store. So much for sense before cents. Sigh. Pixar tackled an important topic, but missed it’s OWN POINT when they licensed Wall-E merchandise available for purchase at my closest “Buy N Large”.
Personally, our family tries to limit our consuming. We buy mostly things that we need. We recycle. We compost. We “green” clean. We buy/sell at resale shops. We are reducing our intake of food additives, preservatives and pesticides. We’re trying to do the right things for the planet, but struggle with it too.
Our three year old would love a Wall-E something to join his small legion of Lighting McQueens and Thomas the Tank Engines. I believe the movie has an important message that Pixar presented quite well, but it would be hypocritical to buy him a Wall-E shirt (with a free plastic hanger!) for the quite reasonable price of $5.99.
How do you teach a three year old to understand hypocrisy? Maybe that will be the next Pixar release.
(Now, I’m left to wonder, what Wall-E noodle soup might taste like….a bit bitter perhaps?)